We know how hard you have worked to make your ice cream shop or frozen yogurt store stand out from the crowd. We know it isn’t easy and that it feels like there is a new competitive shop opening every other weekend, but there are a few things that you can do to stand out from the crowd.
Having a cohesive brand will help your store not only look more put together but will help your first-time customers remember you. If you have custom ice cream cups with your logo and name on it, they will likely be more inclined to remember you compared to if you only offered a plain white ice cream cup.
It might seem like too much of an expense to have custom ice cream cups or colored spoons or any other type of branding on your utensils, but it’s important to keep in mind that we now live in a digital age. If you have a cool and eye-catching logo on your dessert cups, you’re going to wind up on your customer’s Instagram or Snapchat story, which means more people are going to know about your store and possibly stop by to get a sweet treat and Instagram picture.
Another thing that you can do with your custom ice cream cup is print your Instagram handle or website on the back. This way you can continue to interact with your customers once they leave the shop and you’ll be able to guarantee that your loyal customers will know about any upcoming deals or new flavors. It might seem strange at first to create a social media account for an ice cream or frozen yogurt shop, but the payoff will be worth it.
Be as creative as possible with coming up with a design for your custom ice cream cups. You don’t have to just stick with your name or logo. You can write a clever saying or a minimalist print of an animal that goes along with the theme and branding of your shop. You could even change the design of the cup to match with the seasons—if you have a bear in your logo or name, put a Santa hat or Christmas lights on it during the holiday season.
Remember, the more fun with it you have the better. Your customers will appreciate the little details you have put into your shop and will keep coming back for more.