Culinary business professionals hoping to get into corporate catering services will need much more than skill in the kitchen to keep up in today’s market. The corporate sector offers a specific kind of client, and learning to cater to their needs is the key to success. Developing a keen business strategy is just as important as the time you take to perfect your menu.
If you’re struggling to build a client base and keep your customers satisfied, try these top tips to improve your relationships with your clients.
First, make sure that your website reflects the persona of your clients. A cutting-edge website is essential to stand out in the internet age, and you’ll want a design that appeals to the sort of customer you wish to attract. Second, engage with office managers in your area. These administrative professionals are responsible for hiring catering on a regular basis, so they’re often a window into sealing the deal with an office. Lastly, to create a relationship that will last, you need to be willing to provide a sample of your services without expecting anything in return. This sacrifice will yield dividends in the future if you can get them to notice the quality of your menu.